9-1-1 Unexpected Situations
Description:
Embarking on a journey through the seasons, we've ingeniously crafted a multitude of campaigns that have become synonymous with the show's identity. One such iconic phrase, "9-1-1 What's your Emergency," captured the essence of the series and paved the way for our signature approach. Drawing inspiration from this distinct tone, we've ventured beyond the show's boundaries, translating its dialogue into a public discourse that resonates far and wide.
Yet, our intention goes beyond mere promotion. We've masterfully extended the show's narrative to thrive in the social realm, allowing it to organically integrate with the public conversation. Each campaign weaves a seamless tapestry that blurs the lines between the show and reality, sparking discussions, inviting engagement, and fostering a community that thrives beyond the screen. This synergy, this artful expansion, is what truly defines our approach—a harmonious blend of entertainment and engagement that enriches both the show and the lives of its audience.
Client:
FOX
Show:
9-1-1 | Season 1 - 6
Roles:
• Art Direction
• Design
• Editing
• Animation
Motion Key Art
Season 6
Countdown
Social Styleguide
Episodic
Generic
Bathena Fan Cam
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Frame Breaker
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Season 5
How did it happened?
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Survival Guide
Step into a world of strategic survival with our uniquely designed campaign, "Monday Tactical Survival Guide." Every Monday, we offer you an immersive glimpse into the show's dynamic universe. Through a carefully curated selection of clips, you'll witness the diverse reactions of each character, tailored to different situations.
Premium Animated Messaging
Embarking on a creative odyssey spanning multiple seasons, we unveiled the captivating world of Premium Animated Messaging. This innovative endeavor transcended the conventional, elevating messaging into an integral part of the scene itself. The result? An unmatched premium experience where each ad exudes dynamism and allure.
Immersing you in a seamless fusion of content and communication, our Premium Animated Messaging unfolds as an artful spectacle. Meticulous curation of the perfect clip, paired with the finesse of rotoscoping, became the heart of this captivating process. Crafting this synergy between visuals and messaging wasn't just a task—it was an exhilarating journey that elevated the ads to a whole new level. Witnessing messaging come to life within the scene became an experience that was truly unique, visually striking, and undeniably premium.
Season 2
Whats Your Emergency?
Introducing the dynamic and engaging #my911 campaign, where we pose the question: "What's your 'name' emergency?" This innovative approach offers a playful narrative that resonates with our audience. Leveraging a carefully selected clip from the preceding episode where an emergency unfolds, the campaign takes shape. As the clip concludes, the spotlight turns to you, inviting you to participate.
With a creative twist, we encourage you to share your own "pet/food/work emergency" using the hashtag #my911. This prompts a wave of participation, as people across platforms join in, sharing their stories and engaging with the campaign. This dynamic fusion of entertainment and interaction not only draws you into the show's world but also invites you to contribute your own unique perspective. Get ready to join the conversation and let your voice be heard with #my911.
Motion Key Art
Initiating the campaign was a collaborative endeavor that brought multiple departments into sync. Working closely with both the print and on-air teams, we embarked on a journey to breathe life into their distinct artwork. Through meticulous coordination and creative synergy, we ensured that the essence of the campaign resonated seamlessly across various mediums. This harmonious collaboration allowed us to translate their vision into a captivating reality, uniting our efforts in crafting an immersive and impactful campaign that captivated audiences both on screen and in print.
Season 1
Premium Animated Messaging
Embarking on a creative odyssey spanning multiple seasons, we unveiled the captivating world of Premium Animated Messaging. This innovative endeavor transcended the conventional, elevating messaging into an integral part of the scene itself. The result? An unmatched premium experience where each ad exudes dynamism and allure.
Immersing you in a seamless fusion of content and communication, our Premium Animated Messaging unfolds as an artful spectacle. Meticulous curation of the perfect clip, paired with the finesse of rotoscoping, became the heart of this captivating process. Crafting this synergy between visuals and messaging wasn't just a task—it was an exhilarating journey that elevated the ads to a whole new level. Witnessing messaging come to life within the scene became an experience that was truly unique, visually striking, and undeniably premium.