Lethal Weapon
Description:
Bringing the explosive energy of the hit movie franchise to the small screen, "Lethal Weapon" is a modern-day Los Angeles crime thriller where Detective Roger Murtaugh takes on a crime-ridden beat. For this thrilling series, I had the honor of spearheading a series of campaigns that aimed to deliver nothing short of a live-action experience.
Infused with the dynamic tones of action, comedy, and drama that define the show, these campaigns were a testament to innovation and meticulous planning. My involvement spanned from the initial ideation stages to the final execution, and our primary goal was to capture and convey the pulse-pounding action that "Lethal Weapon" is renowned for.
Through a blend of captivating visuals, clever storytelling, and a dash of humor, we set the stage for the show's gripping action sequences. Every campaign aimed to transport viewers into the heart of the action, creating an immersive experience that left them on the edge of their seats.
Client:
FOX
Show:
Lethal Weapon
Roles:
• Art Direction
• Design
• Animation
Police ID
In preparation for the thrilling second season of the action-packed show, we crafted an organic campaign that served as an intriguing introduction. The campaign began with a close-up of a police ID and badge resting on a desk, setting the stage for what was to come.
As the camera zoomed in on these iconic symbols of law enforcement, viewers could almost feel the anticipation building. And then, with seamless precision, the scene transitioned into a gripping action sequence where Wesley and Murtaugh were shown in the thick of a crime scene.
Season 2
Murtaugh 30th Anniversary
In a memorable episode commemorating Detective Murtaugh's remarkable 30 years of service, we orchestrated a heartfelt and organic post that celebrated his unwavering dedication to the police department.
Lethal AF
To kickstart the adrenaline-fueled excitement of the first season of "Lethal Weapon," we devised a captivating campaign under the hashtag #LethalAsFuck (Lethal AF). This bold and attention-grabbing campaign was all about introducing the show's thrilling action-packed tone to the audience.
The hashtag itself, with its edgy language, served as a declaration of the show's commitment to delivering intense and gripping action sequences. It not only caught the eye but also perfectly encapsulated the attitude of "Lethal Weapon."
Through a combination of gripping visuals and teaser trailers we unveiled the heart-pounding world of the show. Each piece of content under the #LethalAsFuck banner was carefully curated to showcase the series' exhilarating action sequences, the chemistry between the characters, and the humor that balanced the intensity.
Season 1