Pivoting: Tales of Three Girlfriends
Description:
Step into the world of "Pivoting," where the journey of three friends through life's twists and turns is not just a story—it's a rollercoaster of impulsivity, hilarity, and the pursuit of happiness. Join me as we unravel the creative process behind the "Pivoting" Social Campaigns—a tale of interactive games, dating tips, personality quizzes, and text chat adventures!
In a world where the unexpected is embraced, the "Pivoting" Social Campaigns are not just promotional tools—they're an extension of the show's spirit. Each campaign is a playful invitation for fans to pivot alongside the characters, laugh at life's quirks, and embrace the delightful chaos that comes with living your best life.
Client:
FOX
Show:
Pivoting
Roles:
• Art Direction
• Design
• Animation
• Editing
What’s Your Move?
First on the stage is "What's your move?"—an IG Stories extravaganza that turns fans into active participants. Using stickers, we pose questions related to specific moments in the show. Fans become players, answering with stickers to match the unfolding scenes. It's not just a campaign; it's a dynamic and fun game where followers dive into the heart of the show's memorable moments.
Season 1
Jodies Dating Tips
Next up, we have "Jodie's Dating Tips"—a comedic voyage into the world of unconventional advice. Jodie, the quirky character from the show, shares tips that are more humorous than proper, creating moments of surprise and laughter. It's not just advice; it's a dose of hilarity encapsulated in each tip.
Which Friend Are You?
But the fun doesn't stop there! Enter "Which Friend are you?"—an interactive experience that uses the "TAP" dynamics on IG Stories to guide fans through a series of questions. The journey unfolds with each tap, leading to a personalized result that reveals a clip from the show. It's not just a quiz; it's a playful exploration of the viewers' personalities and their connection to the characters.
Text Chat Tales
And finally, we have "Text Chats"—a creative twist that brings the show's conversational charm to life. Using IG Stories to mimic phone text chats, we pull conversations directly from the show, creating an immersive experience that mirrors the on-screen banter. It's not just a peek into the characters' lives; it's a text-based adventure that draws followers deeper into the world of "Pivoting."