Blood and Beauty
Description:
Welcome to the wicked and whimsical world of the "Scream Queens" Social Campaign, where mystery, mayhem, and a dash of pumpkin spice collide in a creative concoction that's to die for!
In a world where sororities, secrets, and screams reign supreme, the "Scream Queens" Social Campaign is not just a promotional tactic. It's a journey into the heart of mystery, where every post, every messaging, is a piece of the puzzle waiting to be unraveled.
Client:
FOX
Show:
Scream Queens
Roles:
• Art Direction
• Design
• Editing
• Animation
Is He/She the Red Devil?
Kicking off the spine-tingling journey is the "Is he the Red Devil?" campaign—a masterstroke of suspense and style. Each character is introduced with a beauty shot, only to be met with a sudden splash of blood atop their image. It's not just an introduction; it's a visual rollercoaster that leaves followers questioning every glance and gesture. Who could be the Red Devil lurking beneath the glamorous façade of Wallace University?
Season 1
Custom Sharable
As the campaign unfolds, we dive into a series of custom messaging—a weegee board revealing the cryptic and chilling messages of the night. It's not just about what's said; it's about what's left unsaid, hidden between the lines of eerie predictions and tantalizing teases. The suspense builds, and followers are left on the edge of their screens, eagerly awaiting the next revelation.
Halloween Havoc
But the pièce de résistance awaits on Halloween day—a custom pumpkin with the Red Devil's sinister grin carved into its orange canvas. It's not your typical jack-o'-lantern; it's a Halloween masterpiece that brings the Red Devil to life in a way that's both spooky and spectacular. Picture followers stumbling upon the pumpkin, and their Halloween night takes a thrilling turn.