The Masked Singer Through the Seasons
Description:
Across each season of the show, I've had the privilege of crafting numerous digital campaign concepts. These initiatives not only enhance the show's positioning but also forge meaningful connections with its dedicated fan base. Collaborating seamlessly with various departments, I've played a pivotal role in bringing forth campaigns that exude authenticity, coherence, and a genuine connection with the audience. This multifaceted journey has been about breathing life into campaigns that resonate and endure.
Client:
FOX
Show:
The Masked Singer | Season 1 - 8
Roles:
• Art Direction
• Design
• Animation
Countdown
Entrusted with a pivotal task, I took on the responsibility of crafting the Social Style Guide. This meticulous guide served as the compass for upholding brand consistency across all social media platforms. By establishing and implementing clear guidelines, I ensured that the brand's essence shone through seamlessly, fostering a unified and compelling online presence.
Season 8
Episodic
Generic
Best Guessed
To engage with fans from the show, we craft a captivating gamified experience. Leveraging snippets from the show, coupled with Instagram's interactive slider feature, we concocted an enthralling challenge. By inviting fans to make their best guesses regarding the masked identities, we transformed passive viewers into active participants, fostering a sense of anticipation and interaction that truly set the stage alive.
Season 8
Peoples Choice
Elevating the weekly viewing into an engaging adventure, we introduced a delightful and interactive ritual. Just as every show boasts a standout character, our approach was to gamify the experience by encouraging fans to reveal their favorite performance from each episode. This ingenious twist transformed passive admiration into active participation, fostering a lively community where opinions and excitement converge.
Season 7
Silhouette Reveal
Unveiling each character took on an element of excitement as we embraced a playful approach. The intrigue was built up through tantalizing silhouette reveals, skillfully composed of enigmatic close-up snippets. With each gradual reveal, the anticipation escalated, culminating in the full revelation of the character's form
Who’s said it?
Embarking on a journey spanning multiple seasons, we consistently crafted an engaging and dynamic gamified experience. Harnessing the power of Instagram's versatile tools, such as the quiz sticker, we wove a captivating narrative. By presenting a quote from the previous episode's judges, fans were invited to match the words to the correct judge, a delightful guessing game. The culmination was a satisfying clip, revealing the judge behind the quote, an interactive escapade that kept audiences hooked and entertained.
Judging The Judges
We curated an engaging and lively experience where our panel of judges makes their guesses about the masked performers. The excitement amplifies as fans utilize the slider to indicate which judge they believe nailed the best guess. This interactive journey immerses fans in the thrill of speculation, turning the tables on the traditional judging dynamic and creating a truly dynamic and participatory atmosphere.
Season 6
The MASKVERSE Promo
Charged with igniting excitement around the inception of "The Maskverse," a cutting-edge web3 experience, I undertook the task of crafting the promotional graphic for their inaugural NFT collection release. The visual serves as a captivating gateway to the immersive world of digital collectibles.
Tabloid Reveals
Unveiling the characters took an innovative turn with the pages of a magazine. Employing a two-tier strategy, we unveiled their identities in a captivating manner. The first post showcased the magazine cover, offering a tantalizing glimpse of the character's silhouette and intriguing clues nestled within its pages. The second post then unfolded the grand reveal, unveiling the character in all its glory. This ingenious approach captured fans' attention and kept them eagerly flipping the digital pages for each thrilling revelation.
2 Lies an a True
Through a question-based format featuring multiple answers, we seamlessly integrated sticker polls and slider tools. This ingenious approach beckoned fans to unravel the truth by choosing the correct clue.
Season 5
Who’s said it?
Embarking on a journey spanning multiple seasons, we consistently crafted an engaging and dynamic gamified experience. Harnessing the power of Instagram's versatile tools, such as the quiz sticker, we wove a captivating narrative. By presenting a quote from the previous episode's judges, fans were invited to match the words to the correct judge, a delightful guessing game. The culmination was a satisfying clip, revealing the judge behind the quote, an interactive escapade that kept audiences hooked and entertained.
Season 7
Peoples Choice
Elevating the weekly viewing into an engaging adventure, we introduced a delightful and interactive ritual. Just as every show boasts a standout character, our approach was to gamify the experience by encouraging fans to reveal their favorite character from each episode by asking specific questions, than showing the love using the slider tool from instagram. This ingenious twist transformed passive admiration into active participation, fostering a lively community where opinions and excitement converge.
Season 3
Spoiler Alert!
Hold on to your excitement as we introduce a thrilling and interactive Instagram Stories experience that's not for the faint-hearted—Spoiler Alert! Through the simple act of tapping to advance, we've conjured an immersive adventure. Prepare for the ultimate unmasking as we present the TAP to Unmask gamified journey. With a suspenseful setup, we give you the choice to unveil the identity, building anticipation through each tap. The climax is a final screen that unveils the truth, leaving you exhilarated by this engaging and unmasking
The Mask Roulette
approach! Inspired by the dynamics of the roulette wheel, we've devised an engaging gamified experience that's as simple as a TAP and hold. Feel the adrenaline surge as you make your guess on who's concealed behind the mask. With every moment you hold, anticipation builds, and then... the revelation! It's a unique and captivating adventure that merges suspense and interaction seamlessly.
Trading Cards
Introducing a delightful twist to character introductions – our approach involves a series of captivating trading cards. These cards serve as portals into the world of each character, offering a playful and engaging glimpse into their essence. With a touch of excitement, we've transformed character exploration into a collectible and interactive experience that's bound to enchant fans of all ages.
Who’s said it?
Embarking on a journey spanning multiple seasons, we consistently crafted an engaging and dynamic gamified experience. Harnessing the power of Instagram's versatile tools, such as the quiz sticker, we wove a captivating narrative. By presenting a quote from the previous episode's judges, fans were invited to match the words to the correct judge, a delightful guessing game. The culmination was a satisfying clip, revealing the judge behind the quote, an interactive escapade that kept audiences hooked and entertained.
Faux Page Takeover
Elevating fan engagement to new heights, we've devised an electrifying strategy known as the Faux Page Takeover. Imagine scrolling through your social feed (IG, FB, TW) when a post, seemingly ordinary, suddenly shatters the boundaries of the screen. What appears to be a regular post ingeniously morphs into a captivating promotional spectacle. And there it is, the big reveal of a future character, leaving fans astounded by this interactive and unforgettable encounter.
Cinemagraph
Embarking on a visual journey like no other, we've harnessed the power of cinemagraphs to breathe life into each character's unique persona. We've meticulously curated an atmosphere by infusing distinct colors that resonate with their essence. These hues come alive, enveloping each character's image in a mesmerizing psychedelic dance. The result? An immersive campaign that fuses artistry and mystique, ensuring that every glance is a mesmerizing experience unto itself.
Season 1
Spoiler Alert!
Hold on to your excitement as we introduce a thrilling and interactive Instagram Stories experience that's not for the faint-hearted—Spoiler Alert! Through the simple act of tapping to advance, we've conjured an immersive adventure. Prepare for the ultimate unmasking as we present the TAP to Unmask gamified journey. With a suspenseful setup, we give you the choice to unveil the identity, building anticipation through each tap. The climax is a final screen that unveils the truth, leaving you exhilarated by this engaging and unmasking
Who’s is it?
Unveiling each character has become a thrilling spectacle of its own. We've concocted an engaging introduction strategy that sparks excitement and curiosity. It all begins with the character's grand entrance, followed by the intriguing question: "Who is…?" With each question, we take you on a visual journey, employing seamless transitions that effortlessly blend imagery and the suspenseful inquiry. Is it a Best Selling Author? A Movie Star? Perhaps even a Golden Globe Winner? This approach captivates, leaving you eager to explore the answer to this tantalizing riddle.