Your Dose of Drama
Description:
Embark on a medical journey like no other as we explore the entertaining and creative process behind "The Resident" Social Campaigns, spanning across multiple seasons. Get ready to scrub in for a dose of humor, reality checks, and heartwarming moments!
In a world where medical suspense meets drama and heart, "The Resident" Social Campaigns are not just promotional strategies—they're a creative exploration of the show's essence. Each campaign is a chapter in the storytelling process, engaging fans, and injecting a healthy dose of fun into the social media landscape.
Client:
FOX
Show:
The Resident
Roles:
• Art Direction
• Design
• Editing
• Animation
Prescribing Reality: The Custom Messaging Saga
Picture this: A seamless blend of futured clips and unique messaging, where the hospital environment becomes the canvas for witty and engaging scenes. It's not just a campaign; it's a creative injection of suspense and insight into the daily drama of Chastain Park Memorial Hospital.
Season 1
Conrads Truth
Enter the world where healthcare myths are shattered, and reality takes center stage. "Conrad's Truth" is a campaign that delves into the unfiltered, everyday situations within the hospital. It's not just about what you think healthcare is; it's an eye-opening exploration of the true colors behind the hospital office.
#wellneswednesday
Every week, a wellness tip unfolds, revealing the behind-the-scenes world of doctors. It's not just medical advice; it's a weekly prescription for suspense and insights. "Wellness Wednesday" becomes a dose of drama injected into the social media bloodstream.
Just What The Doctors Ordered
In this season, the campaign takes a turn with "What the Doctors Ordered." Clips and messaging join forces to deliver a powerful imagery followed by affirmations. It's not just medicine; it's a prescription for empowerment and a reminder that the doctors know best.
Season 2
Kiss Cam
Love is in the air as "Kiss Cam" captures the romantic moments of the show. A compilation of loving scenes unfolds, creating a warm and fuzzy atmosphere. It's not just a campaign; it's a celebration of the heartwarming connections between characters.
Season 5
Fan Cam
Nostalgia takes the spotlight in "Fan Cam." A series of polaroid shots capture beautiful moments, and transitions with flashes and camera clicks add a touch of magic. It's not just about the characters; it's a nostalgic journey for fans, reliving the memorable snapshots of the show.
Season 6